First off, props to you! It takes courage and grit to build a brand and you should feel confident that no matter what happens, you have the willpower to be successful.
Okay, on to the good stuff!
As a copywriter, I have had trying times where I wanted to offer my services to anyone and everyone. I was craving a paycheck and didn’t care what company offered it to me. I feel like all copywriters have hit a similar roadblock. Am I right?
I want every copywriter to know that this profession isn’t a pajama job. Writers have a unique way of drawing clients toward a product. And working from home doesn’t mean you are watching Netflix all day.
So here are a few tips to help you along the way:
1.Be true to yourself
First starting out, it’s easy to contact every brand and ask if you can boost their client list by managing their website. There is nothing wrong with stepping out of your comfort zone, but remember that your name is on the project! The best question to ask yourself is “If this company was the name under my email, would I feel proud?” If the answer is no, then you probably know what you should do.
2. Write that contract!
I messed up with this, and too many first-time copywriters do. Most communication is either done through phone or email. If you are working for a brand, individual, or even a small local business, you need to write a contract. It could be a simple list of what you’re offering, when the product is due, and how much it will cost. Both parties need to understand that this is not a free service. Bills need to be paid, and you need to be paid for your work.
3. Wait to send any work until you’re paid in either half or full.
Money is not an easy area to talk about. And to be honest, talking about rates never gets easier. Always remember that until a contract is signed and some amount of payment is in your bank account, you’re not hired. In the beginning of my career, I sent over 4 blog posts to a client who didn’t provide either a contract nor form of payment. Communication was based on email and after sending over everything, they responded with “We are looking for something different. Thanks!” Luckily, I was paid even though my posts weren’t published. But that doesn’t happen often, and I would never risk that happening again.
4. Be confident in your ability to write.
People who pursue a career as a freelancer have the opportunity to choose their own clients. Pitching ideas comes with throwing yourself out there, which is hard to do. On the flipside, it also gives potential clients the ability to be critical of their work. I mean how many emails have you received that read “We love your style of writing, but we don’t think it is beneficial to hire someone to do something we could do.” Ouch.
We often forget that our ability to create blog posts, websites, graphics, and all other forms of copy are personal. Creating is a personal exchange, and don’t underestimate yourself! Stay confident in your ability to create and potential clients will respect your dedication to your craft.
5. Find your niche!
Truthfully, when I started copywriting my niche was “Any business who wants website content”. I found that not having a niche made it extremely hard to pitch ideas to any/every business. I started writing down my favorite things and found that my passion is to make people feel worthy. I determined that people feel worthy when they look and feel their best, so I started writing content for lifestyle, apparel, and beauty brands.
The best way to determine your niche is making a list of 5 topics you are always drawn too. Then jot down brands that you associate with each of the topics. Lastly, how would you feel if your name was on each of those brand’s website? Your niche is the topic you feel most proud of having your name attached to.
I hope you feel confident in your profession after reading this. Never underestimate your ability to put words on paper, or WordPress.