We are not all great at putting words on paper. A blog post doesn’t happen in a short amount of time. And those who know about blogs, know that views don’t just happen. It takes tons of time to engage and get your brand noticed.
Since building a blog does take time, businesses add this to their long-term to-do list. The rule of thumb when creating a blog is making it an easily accessible area for a visitor to get the inside scoop on your brand. A visitor shouldn’t have to wander around the site just to learn about your business,
Okay, enough on that. These are all types of brands that I have worked with and have seen incredible results since helping with each of their blogs.
Right now, the best app for photographers is Instagram. Every photographer has a feed filled with incredible images and dreamy love stories. But posting on Instagram isn’t the end all be all. It’s a small glimpse of your brand. A blog is where future clients will look for inspiration and get an idea of your style. One image on Instagram isn’t enough to convince clients to choose you. Check out my photographer series for advice on writing blog posts.
How many of your favorite apparel brands have a blog on their website? I bet less than 10% do. And if they do, it’s probably 3 posts from 6 months ago. The hardest part when creating a blog is building a content list.
Posts that I have seen do really well is:
- How to style certain pieces
- What to know before shopping at ( insert brand name)
- How to reuse trendy pieces all year long
- Feature people who have worn a piece in a different way
In a world where online shopping is more popular than buying in-store, it’s still important to cater to your target audience.
I have yet to see a skincare or beauty brand who has taken advantage of a blog. Buying skin care or beauty products is time-consuming. Especially since everyone has a different skin type and insecurity they are looking to fix or cover up. Skincare brands would be able to show the versatility of their products if they allowed clients to take over their blog. Instead of leaving a 100-word review, they could contribute a blog post sharing how the product impacted their beauty/skincare routine.
Calligraphy and hand lettering has blossomed overnight. It’s on every creative logo, wedding invitation, and the font used when personalizing items. I can see where calligraphers would stray away from building a blog but this simple step can grow your brand. In addition to your Etsy or Shopify site, a blog would give clients a behind-the-scenes look at how you found your art.
Here are 3 topics to get you started:
- How you found your craft
- 4 Things to Do before Building an Etsy Shop
- 2 Lessons Learned from Selling your own art
A blog doesn’t have to be a chore. Instead, it can be a way to show potential clients how your craft is different from others in a similar field.
Feeling overwhelmed and don’t know where to start? I’m here at your service! Head over to Let’s Collaborate and tell me a little about your business. I would be honored to get your blog off to a great start!